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March 2026

THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER TRUST AND BRAND LOYALTY
Sobia Akhtar, Ali Hamza and Mahnoor Iqbal
Crossref 10.21474/JNBMS01/122
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DIGITAL MARKETING INNOVATION AND CONSUMER ENGAGEMENT
Kiran Abbas, Fahad Usmani and Areeba Latif
Crossref 10.21474/JNBMS01/119
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THE CONTRIBUTION OF SUSTAINABLE LEADERSHIP TO ORGANIZATIONAL SUCCESS
Nida Saleem, Imran Ashraf and Hoorain Malik
Crossref 10.21474/JNBMS01/121
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FINANCIAL TECHNOLOGY (FINTECH) ADOPTION AND BUSINESS COMPETITIVENESS
Hina Arshad, Bilal Kareem and Zoya Mahmood
Crossref 10.21474/JNBMS01/120
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WORKFORCE DIVERSITY AND ITS IMPACT ON ORGANIZATIONAL INNOVATION
Sana Rahman, Muhammad Arham and Iqra Waheed
Crossref 10.21474/JNBMS01/123
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